How many businesses out there will say that it is easy to claim the number one spot in Google? The chances are from zero to slim. It is every company’s dream to be at the top of search results page. If not the top spot, then at least remain on the first page. If your company is not a globally recognized brand then it means that there is a lot of competition. There will be a lot of challenges ahead but most importantly, one should not give up when a sea of obstacles presents itself.
First, you may need to update your site. No one wants to see a ten-year old page complete with tacky graphics or too much text. This simply does not work. That is why there is an importance in keeping the content fresh and unique. It’s like walking into a sports store and wanting to check what are the latest models of shoes that are out for the season. Visitors of your site will always want to read something new and updated. When you provide new quality content, it is guaranteed that your visitors will stay longer on your website.
Second, you may want to check the speed of your company’s website. The truth is no one wants to visit a page that takes forever to load. If speed seems to be the program, visitors of your website will take notice of this and make a complaint. Notice how Google search results are presented in the fastest time possible. Most of them don’t take more than a minute. Incorporate the use of speed into your website and you won’t be penalized.
Third, look at the trends and lifestyles that people are currently engaged in. Notice how people are very much reliable on their gadgets and practically live out busy schedules. Make sure your website is friendly when used on these handheld devices. If the company’s website hasn’t been designed to be mobile-friendly, this would be a good time to optimize the design now.
By keeping these things in mind, your company’s website should be able to recover over time and continue making progress. Remember, patience and perseverance are the keys to unlocking success. Also, if one wants to see success for long term, one shouldn’t wait for mistakes to happen. Instead, continue to monitor and identify the possible sources and fix them immediately. In other words, go for fine tuning.Read More